New Brand, Parka London. An icon, Reinvented.

Neil Welker

Here at Elliotts we are always on the lookout for classic, timeless and smart buys. We believe a ‘classic’ is something that goes with everything, never lets you down and that item of clothing you reach for when you can’t think what to wear!

These are the pieces that have outlasted trends and fads, continue to ace the cost-per-wear calculation and provide a future-proof foundation for an everyday staple wardrobe.

That’s why we are excited to announce Parka London as a new brand to the Elliotts portfolio for Autumn Winter 2017. This outerwear brand launched in 2013 has taken the humble Parka and transformed it into a modern affordable classic.

The parka has stood the test of time for a reason – the best designs not only look good, but serve a purpose. From the 1960s through to the present, the parka has stayed true to its roots as a cool and functional wardrobe essential; easy to wear, instantly recognisable and with enough weather protection to shield you from the elements, even with the worst Lymington has to throw at you!

Each parka is designed with the unpredictable British weather in mind and created using premium water repellent fabrics, dry waxed finishes and considered functional details such as deep bellow pockets and heavy zips with exposed tapes that shield you from the wind and rain.

The clean and minimalist silhouettes are given a modern lift with the use of luxurious faux fur linings and hood trims, creamy faux sheepskin highlights paired with plush and velvety corduroy fabrics and soft to the touch wools. A coat should always keep you warm and dry but there is no reason not to combine style with function!

Don’t just take our word for it, pop into the store to view the new collections with prices starting at £250


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